Editor: Prof. Dr. Nedim YÜZBAŞIOĞLU
Cappadocia University Press: 35
© Copyright, 2021, CAPPADOCIA UNIVERSITY PRESS
Certificate No: 43348
Cover Design: Nazile Arda Çakır
Page Design: Adem Şenel
“Understanding the Future of Tourism: Smart Tourism, Readiness and Solutions Congress” was held on 25-27 June 2021 in Nevşehir, hosted by Cappadocia University and with the support of Journal of Tourism Intelligence and Smartness. This book consists of eleven full texts and fifteen extended abstracts presented at the congress. Proceedings focused on the topics such as smart tourism after Covid-19, the effect of social media on the choice of tourist destinations, pure technology, impact of Industry 4.0 technologies on tourism, e-museums, mobile services in tourism, European smart tourism capitals, smart destinations, destination revenue management systems, artificial intelligence, neuromarketing, molecular gastronomy, New Scandinavian cuisine, holiday preferences, tourism information technology, drone technology in tourism, internet of things in tourism and marketing 4.0. In addition to its contribution to the literature, the book is expected to guide strategy and policy developers and the tourism sector.
After receiving his Bachelor Degree from Dokuz Eylul University, Aydın Tourism and Hotel Management School in 1988, Prof. Dr. Nedim Yüzbaşıoğlu received his Integrated PhD from the Business Administration program at the University of Wales in 2004. He started his academic experience in 1989 as a Research Assistant at Selçuk
University, Niğde Faculty of Economics and Administrative Sciences, and received Associate Professor title in 2006. He worked as an Associate Professor in Kazakhstan and Kyrgyzstan between 2007-2010. He received Professor title in 2011. He continues his acedemic works as a professor at Akdeniz University Tourism Faculty Tourism Management program since 2010. He worked as a researcher in the “Antalya 4.0” project. His research interests are tourism and hotel management, business administration, management and organization.
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